NOW THAT PRINT IS DEAD, print design is more important than ever. Moving graphics from print to the web is easy - if the workflow is Mobile-first then print production management is the last thing that is on the designers’ mind, which is where Creative Process is different, bringing a top-down problem-solution scenario to marketing objectives and design solutions to business problems.
Creative Process people are seasoned professionals who know their clients’ reputation rides on every job.
Like a virtuoso musician learning a new piece by starting at the last bar and working backwards to the first, any designer worth the name starts at the press and works backwards. Any design that arrives at the target device without considering how it is going to be reproduced only gets produced in spite of itself, or by professional intervention.
Print is the arena of high-resolution memory-intensive images, where a three-fold increase in resolution going from web to print results in a nine-fold increase in file size. Print is also the place where any error increases in magnitude with the quantity of the run. A simple typo can cost thousands of dollars in waste, and blown deadlines. Money lost might one day be regained but time lost is gone forever. So professional print production management pays huge dividends. This is where Creative Process has the scars to prove their worth and the skills that only come with experience. Ask yourself if you want a neophyte learning print and pre-press on your project. A press operater does a long apprenticeship to learn the art and science of the printing press.
Integrated communications has moved much of the long descriptive body copy to the internet but there are still places that call for the printed catalogue, like particpation in trade or consumer shows as an exhibitor.
Sales representatives need sales tools.
Creative Process for business is a plan for success, designed with élan and executed with finésse.
Creative Process print design capacity includes stationery, Corporate Identity, brochures, outdoor, Big Colour, banners, Digital, Spot, and Process Colour.